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Emily Spivack June 4, 2013 When French tennis players Henri Cochet and René Lacoste met at the net in this undated photo, Lacoste was sporting his signature crocodile on his blazer. © Underwood &.
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This logo features a green crocodile, which has evolved to be instantly recognizable and distinctively associated with the brand. The choice of a crocodile as the brand's symbolic animal carries a deeper meaning. It signifies the qualities that the brand embodies - strength, longevity, and versatility.
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Lacoste is a French clothing company founded in Troyes, France in 1933 by French tennis player René Lacoste. Lacoste was first marketed as a tennis brand, introducing the short-sleeved polo shirts to the sport. Soon after, polo shirts were also designed for golf and sailing. A huge part of the Lacoste brand is the famous crocodile logo.
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René Lacoste - of whom the eponymous label is named for - was a storied French tennis player in the 1920s who earned Grand Slam victories at the French Open, Wimbledon, and U.S. Open and not.
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The evolution of the Lacoste logo through the years The crocodile of the Lacoste logo reflects the personality and the nickname of its founder, René Lacoste. He was one of the best tennis stars in the world in the 1920s. The first representation of an actual crocodile appeared on a tennis polo shirt in 1926 and has stuck ever since.
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Accounts vary on how he earned the nickname " Le Crocodile ": in one version, it was because a tennis team captain promised him a crocodile suitcase if he won a match; in another, it was because he played with the endurance of the creature; and in yet another, it was that his prominent nose was reminiscent of the reptile's snout.
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Crocodile Garments ( SEHK : 122) is a textile and garment company based in Hong Kong. Crocodile Garments was founded by the late Dr. Chan Shun (1917-1997) in 1952. Ms. Vanessa Lam is the current chairman & CEO of the company. History
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1933. The very first Lacoste logo, introduced in 1933, featured a particularly detailed image of a crocodile, with its tail elevated, and its mouth opened wide. The animal was placed horizontally in the brand mark, facing towards the right-hand side. The use of various gradient shades and details made the image appear highly realistic and vivid.
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1950s To compete with higher competition, Crocodile implemented "single brand, multiple products" strategy and added shirts, trousers, underwear, ties, socks and handkerchiefs in its suite offerings. By the end of 1950s, Crocodile also offered footwear and travel ware.
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About us Established in 1947 in Singapore, Crocodile has grown in to an internationally sought-after fashion & lifestyle brand with a diversified product range - footwear, leather goods, travel wear, timepieces, eyewear, and various other accessories.
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Apr 30 2021 The ongoing long-running trademark dispute between the Lacoste vs. Crocodile international tangle began with the complaint made by Lacoste to the Singaporean International Trade Tribunal. Lacoste had first asked for $15 million in damages, citing the infringing nature of the "artistic" portrayal of the crocodile.
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Boston, 1923. Young tennis prodigy René Lacoste is 19 and likes a challenge. His team captain promises him the crocodile leather suitcase the player admired in a store window if he wins his upcoming match. René doesn't win but he had the determination of the crocodile on court, which is why an American journalist gave him this nickname.
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The Origin Of The Lacoste Logo. A lot of people think the Lacoste logo is an alligator, but it's not: it's actually a crocodile. It represents Rene Lacoste, who was nicknamed "The Crocodile," and it has appeared on Lacoste's shirts from the beginning of the brand. The story of the "Crocodile" begins in 1923 after a bet that René.
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Lacoste Lacoste S.A. is a luxury sports fashion French company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green Crocodile logo. [5]
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Lacoste, the iconic French fashion brand founded in 1933 by tennis legend René Lacoste and André Gillier, has carved a prominent place in the global fashion landscape. With its distinctive crocodile logo and a rich heritage rooted in sportswear, Lacoste has become synonymous with sport-inspired style. Lacoste continues to captivate audiences with its fusion of sophistication, innovation, and.
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Lacoste is a famous clothing brand with an alligator logo. Crocs, the shoe brand, also uses an alligator, and clothing brand Izod sometimes is associated with the alligator logo. Want to see more alligator logos? Find more logo inspiration here. See logos The author 99designs Team
